![]() ![]() The growing community around these features is really validating that decision. We wanted to make it accessible to anyone who is creative. In our camera as a platform, we took a deliberate decision to take its AR capabilities and to open them to the public ecosystem. Tech2: What are the new changes that are coming to Snapchat?ĮP: We are building a new version of the Lens Studio – Lens Studio 2.1. One form of that is Lens Studio, which is allowing anyone in the world to have the ability to create and share experiences in the simplest way with our community. At the same time, we are also building the platform where we are taking all these technologies and bundling them into a collection of features and capabilities. ![]() What this means is building a product in which the Snapchatter community is engaging in. The camera platform is the group that is responsible for building the technology and the products that are powering the Snap Augmented Reality vision and roadmaps. Tech2: Could you tell us about your role at Snap Inc?Įitan Pilipski (EP): I lead the camera platform at Snap Inc. On the eve of the Landmarkers feature launch in India, we spoke to Pilipski about the upcoming features on Snapchat, Lens Studio 2.1 and how Snapchat expects to attract more creators.Įdited excerpts from the interaction follow.Įitan Pilipski, VP of Camera Platform, Snap Inc. Unlike other social media platforms where the 'feed' is of importance, Snapchat focusses on the camera, the ephemerality of the messages, and a unique story-telling format for publications.ĭriving innovations on the camera front is Eitan Pilipski, Snap's VP of Camera Platform. Snap also had a Creator's Summit in Mumbai in July this year.Īll of these innovations are happening thanks to Snap's camera-as-a-platform approach. Earlier this year, Snap had its first-ever Partner Summit in Los Angeles, which gave a much-needed boost to the AR feature-set on Snapchat, leading to the formation of the Lens Studio 2.0. Snapchat is the first platform which made augmented reality filters or AR Lenses an everyday thing. #Taj mahal collection 2016 planner studio c androidGiven the immense popularity of Android in India, and access to cheap data plans this isn't a total surprise. ![]() On its India office launch day, Snap's chief strategy officer Jared Grusd said that India has seen a 40 percent daily active user increase from Q2 2018 to Q2 2019. But ever since the company started focussing on its Android app, things have started to look up. Snapchat's growth, which was unstoppable till Q2 2016, just sort of slowed down after that. Instagram copied the Story format, which was introduced by Snapchat years ago, and improved on it to such an extent that the Stories platform is driving user growth on Instagram. From 27 August, if you are in Agra or Mumbai, you can make the Taj Mahal or the Gateway of India come to life through Snapchat's Landmarker feature.Īccording to Statista, Snapchat boasts of 203 mn daily active users, which is less than half of the daily active users on Instagram Stories. ![]() Snap Inc, the parent company of Snapchat, is investing heavily in India.Īfter opening its first-ever office in India in Mumbai earlier this month, Snap Inc is also bringing one of its premier augmented reality features, Landmarkers, to India. ![]()
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